• Director, Lifestyle

    Job ID
    New York
  • Overview



    H&S has an immediate opportunity to join our lifestyle and fashion team in the New York office, a group working across several different accessory and retail brands. This is an exciting growth opportunity for a driven, self-starter with strong media relations skills, a deep understanding of influencer marketing, a fluency in the social and digital landscape, a passion for inspiring culture, and excellent communication and organization skills.

    About the Job

    • Create and oversee strategies and PR planning for all aspects of client work including seasonal collections, store openings, campaign launches, new product introductions and business/trade news. Identify and facilitate creative and press-worthy platforms of visibility, including strategic partnership or sponsorships.
    • Lead and manage multiple accounts across the fashion, lifestyle and event divisions; focus on driving efficiency, mentoring junior team, setting client expectations and defining SOW.
    • Integrated marketing experience, comfortable speaking to/working across all marketing channels (e.g. PR, events, advertising, celebrity, social media, trade, etc.) to develop and sell in “big ideas”.
    • Communicate clear direction to junior staff. Provide direction to junior level team members including delegation, delivering feedback, and project management
    • Provide strategic guidance to clients on an ongoing basis; anticipate and address clients’ needs. Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource
    • Develop and execute feature stories as well as product placement opportunities in a variety of print, broadcast and digital outlets
    • Work with top-tier media (fashion, lifestyle, entertainment, business, trade) including proactive pitching and relationship management
    • Develop relationships with digital influencers and bloggers and oversee the implementation of paid and earned programs.
    • Use metrics and analytics to build business case, provide insight and counsel to clients
    • Stay abreast of trends and client competition
    • Manage account financials including client budget allocation, team billability and account profitability; identify opportunities to build incremental business; advise on agency staffing to increase team performance
    • Work with the Senior Leadership Team and clients to define brand strategies and road maps
    • Partner with the new business development team to provide support for proposals and pitches
    • Display and encourage creativity and innovation in self and others. Actively participate in brainstorms, connect with creative resources, inspire and motivate team members.


    • Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field
    • 7+ plus years of experience in a public relations agency or similar position in a non-agency setting
    • 2+ years in a managerial role
    • Demonstrated full range of communications knowledge and network of relationships to achieve clients’ business goals
    • Solid media relations experience, with extensive network of contacts within the fashion and lifestyle space
    • Previous experience working with social influencers, bloggers and celebrities on programming initiatives
    • Comfort and familiarity in social and online media a must
    • Vested interest in the cultural conversation, including trends, influencers and the media landscape
    • Excellent writing and presentation (both written and verbal) skills and a strong work ethic
    • Ability to spot digital trends and insights and share with teams in order to mobilize, develop, and motivate
    • Ability to create and present program recommendations and sell into clients when appropriate
    • Ability to work across multiple offices on a multifaceted team
    • Experience interfacing with senior level client contacts



    About Us

    H&S is an integrated communications firm known for fresh thinking and flawless execution. We specialize in building brands in the lifestyle sector, including the spirits, technology, fashion, entertainment, hospitality and real estate industries. Our national footprint, which consists of offices in New York, Los Angeles and Miami, allows us to combine breadth with seamless continuity in order to achieve nationally focused, 360 communications campaigns.


    As compelling storytellers, we deliver smart and strategic integrated campaigns that heighten consumer awareness across a multichannel spectrum, with earned media at the core. We believe in connecting brands – to contemporary culture, to tastemakers and decision-makers, to media, to other like-minded brands and ultimately, to the consumer.


    H&S prides ourselves on our status as one of the only ‘corptique’ firms in the industry. As a boutique firm with an entrepreneurial spirit, H&S is able to provide its clients with personal attention and customized services. Additionally, as part of the Omnicom Group, the largest communications company in the world, H&S has access to a global network of sister companies, enabling us to meet even the most far-reaching client needs.


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