Senior Director, Experiential Marketing

Job ID
2018-9289
New York

Overview

HSLogo

H&S is an integrated communications firm known for fresh thinking and flawless execution. We specialize in building brands in the lifestyle sector, including the spirits, technology, fashion, entertainment, hospitality and real estate industries. Our national footprint, which consists of offices in New York, Los Angeles and Miami, allows us to combine breadth with seamless continuity in order to achieve nationally focused, 360 communications campaigns.

As compelling storytellers, we deliver smart and strategic integrated campaigns that heighten consumer awareness across a multichannel spectrum, with earned media at the core. We believe in connecting brands – to contemporary culture, to tastemakers and decision-makers, to media, to other like-minded brands and ultimately, to the consumer.

 

H&S prides ourselves on our status as one of the only ‘corptique’ firms in the industry. As a boutique firm with an entrepreneurial spirit, H&S is able to provide its clients with personal attention and customized services. Additionally, as part of the Omnicom Group, the largest communications company in the world, H&S has access to a global network of sister companies, enabling us to meet even the most far-reaching client needs.


H&S has an immediate opportunity to join HS Studio in the New York office, a group that works across all agency clients as needed within the experiential marketing space. This is an exciting growth opportunity for a driven, self-starter with a hunger for developing extraordinary experiential marketing programs for their clients.

About the Job

  • Managing events from beginning to end, to include concept ideation, logistics and execution
  • Research and evaluate the event and consumer marketing space to build concept plans that showcase the agency’s understanding of pop culture.
  • Ideate and execute consumer promotions including but not limited too; developing plans, proposals, event concepts and marketing materials
  • Be an active force in brainstorming new, innovative ideas for client projects, marketing and celebrity outreach initiatives.
  • Create accurate budget estimates for client for long-term and short-term programs
  • Research, identify, and help negotiate strategic opportunities, partnerships and entertainment/lifestyle programming that can be executed at big cultural events
  • Measure program effectiveness and communicate back to client
  • Maintain current knowledge of trends in entertainment, lifestyle and culture arena
  • Have understanding of media and how it impacts the success of marketing initiatives
  • Manage all vendors, event producers, promoters, and budgets
  • Execute a variety of events and production related projects
  • Research, understand, measure, and experiment with new and alternative ways to leverage event technology to achieve overall marketing objectives and goals
  • Create post-event recap reports that are presented to the client
  • Ability to foster strong relationships with account teams to identify potential experiential marking programs for current clients to organically build business.

Qualifications

  • Bachelor's Degree in Communications, Public Relations or Marketing ideal
  • 8+ years of events and production experience, preferably in an agency setting
  • Must have large-scale event production and operations experience, retail marketing and promotions experience is a plus
  • Genuine interest in consumer brands and creating meaningful consumer experiences through events and promotions
  • Excellent understanding of utilizing online and network-based tools for research purposes
  • Ability to manage time, meet deadlines, manage budgets and multi-task
  • Excellent written, verbal and interpersonal communication skills
  • Ability to handle yourself professionally under the pressure of working in fast pace environment
  • The ability to travel based on client needs

 

IND13

 

#LI-ML1

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed