Director, Spirits

Job ID
2017-9003
New York

Overview

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Harrison & Shriftman is an integrated communications firm known for fresh thinking and flawless execution. We specialize in building brands in the lifestyle sector, including the spirits, technology, fashion, entertainment, hospitality and real estate industries. Our national footprint, which consists of offices in New York, Los Angeles and Miami, allows us to combine breadth with seamless continuity in order to achieve nationally focused, 360 communications campaigns.

 

As compelling storytellers, we deliver smart and strategic integrated campaigns that heighten consumer awareness across a multichannel spectrum, with earned media at the core. We believe in connecting brands – to contemporary culture, to tastemakers and decision-makers, to media, to other like-minded brands and ultimately, to the consumer.

 

H&S prides itself on it's status as one of the only ‘corptique’ firms in the industry. As a boutique firm with an entrepreneurial spirit, H&S is able to provide its clients with personal attention and customized services. Additionally, as part of the Omnicom Group, the largest communications company in the world, H&S has access to a global network of sister companies, enabling us to meet even the most far-reaching client needs.

 

Here's what we are looking for:

 

We are currently seeking candidates for a Director level position in our Spirits practice, which includes a number of brands within a global portfolio. Our ideal candidate would have strong account management experience, stellar media relations skills with strong contacts, creative writing skills and a deep understanding of cultural and lifestyle trends. While an extensive background in the spirits industry is ideal, candidates should have some familiarity with the category. This person should be a strategic and creative thinker, have strong leadership, client relations and financial management skills; with a knack for garnering the respect and counsel from client and team members. They should also have the capability to perform a wide range of duties including the development of client programs, strategic planning, staff development and financial management. This person, working under a Vice President will serve as a key liaison with clients, account and interagency teams

 

H&S offers a challenging and rewarding environment where you’ll have the opportunity to work with leading brands, collaborate with some of the brightest people in the industry, and play a key role in growing an important piece of business.

Responsibilities

  • Work with the Vice President on strategic planning, development and management of multiple programs and budgets
  • Development of Public Relations programs that include Earned, Paid, Influencer and Trade Media relations
  • Serve as a key liaison between US and Global clients and inter-agency teams
  • Serve as lead day-to-day client contact, managing four brands and overseeing additional projects and brand activations simultaneously
  • Project management across multiple agency partners: set deliverables, timelines, and assign roles and responsibilities for team members across all projects
  • Finalize/review/edit press materials including but not limited to: fact sheets, press releases, boiler plates, interview briefing documents
  • Manage and provide guidance to team of seven (7) public relations professionals
  • Coordinate logistics for events and activations with the larger IAT creative agencies
  • Oversee cocktail shoots,and video shoots on behalf of brands
  • High level media pitching required
  • Field media inquiries and interview requests on behalf of the brand; provide final review of all media facing materials/Q&A/Etc.
  • Coordinate and manage all C-Level Executive media interviews
  • Oversee content capture/creation ensuring brand messaging is priority, along with editorial quality
  • Oversee ongoing News Bureau/media outreach across brands
  • Oversee lifestyle influencer execution to ensure DISCUS compliance
  • Manage and execute spirits influencer and paid editorial partnerships
  • Evaluate/vet opportunities for sponsorships, partnerships, etc.
  • Lead and review measurement analysis and work with the team to deliver in-depth recaps following each program
  • Keep up-to-date on client industry news and trends

Qualifications

  • Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field
  • 8+ years of experience in a public relations agency or similar position in a non-agency setting
  • Strategic thinker (sees the big picture); experience building brands, able to define and create media/marketing/activation strategies 
  • Demonstrated full range of communications knowledge and network of relationships to achieve clients’ business goals
  • Proficiency in writing and editing materials including proposals, strategy documents, messaging, correspondence, blogs, social media content, and reports (must be proficient in Power Point and/or keynote)
  • Solid media relations experience, with extensive network of contacts
  • A huge plus would be someone with thorough understanding of spirits, music and pop culture– media, bloggers, thought leaders, tending artists and competitive landscape
  • Advanced understanding of emerging channels such as social media, video, and content partnerships in relation to media mix
  • Comfort negotiating press worthy partnerships, maximizing value for all parties, and executing deliverables   
  • Ability to create and present program recommendations and sell into clients when appropriate
  • Ability to work across multiple offices on a multifaceted team
  • Experience interfacing with and counseling senior level client contacts

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