Ketchum

  • Senior Media Relations Specialist

    Job ID
    2019-10186
    Location
    New York
  • Overview

    Do you have a fire in your belly when it comes to securing top-tier placements for your clients? Are you a pop culture junky that has cultivated strong relationships with lifestyle media? If so, this might be the perfect role for you.

     

    About the Job

    We’re looking for strategic and creative counselor who can be involved in developing and implementing media strategies for our clients.

    • Act as primary media contact, play key role in developing and implementing media strategies. 
    • Be creative and strategic in the development of programs and pitch angles designed to garner media attention
    • Advanced knowledge of how to use social media platforms and influencers to drive brand awareness and engagement.
    • Secure high-profile coverage with national business and general lifestyle, food, and pop culture media outlets including, but not limited to, Departures, Vogue, GQ, Bloomberg, Mashable, Food & Wine, Delish, Food Network Magazine! News, People, US Weekly, USA Today, The Today Show, Good Morning America
    • Work with media including proactive pitching and relationship management
    • Be a hands-on team player adding value, sharing creative ideas, and leveraging media attention as appropriate
    • Develop strategic recommendations with an eye on earned media goals
    • Uncover, explore and learn about new tools and techniques important to conducting effective media outreach
    • Active participant in networking and seeking new business opportunities, including the pitching process, in relation to structured media campaigns
    • Confidence in working with and accompanying clients and celebrity spokespeople to media interviews, manage their appearances and contribute appropriately
    • Conduct satellite media tours and editorial desk side briefings between clients and journalists in key media markets; knowledge of TV, radio, and print outlets as well as some knowledge about paid media costs
    • Drive effective implementation of projects, identify appropriate resources, and delegate work appropriately. Manage people and projects, deliver highest quality work on time and on budget, and provide timely progress reports, anticipating issues 
    • Develop programs and collaborate effectively. Use metrics and analytics to build business case, provide insight and counsel to clients and account teams
    • Identifying trends within the media landscape, sharing them team and recommending pivot strategies for clients based on these trends

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field
    • Four plus years of experience in public relations agency or similar position
    • Ability to work in multi-faceted, fast paced environment
    • Current experience pitching top-tier national consumer media
    • Evidence of contacts at key national media outlets

     

    About Us

    Harrison & Shriftman is a cutting edge multi-service public relations, marketing and events agency who cater to the high end fashion, hospitality and luxury goods industries. Our national footprint, which consists of offices in New York, Los Angeles and Miami, allows us to combine breadth with seamless continuity in order to achieve nationally focused marketing and public relations campaigns.  Specifically, H&S aims to position its luxury clients to gain the maximum exposure possible, via editorial product placement, corporate public relations, celebrity affiliation and event press.

    We pride ourselves on our status as one of the only ‘corptique’ firms in the industry. As a boutique firm with an entrepreneurial spirit, H&S is able to provide its clients with personal attention and services that are customized for each client. Additionally, as part of the Omnicom Group, the largest communications company in the world, H&S has access to a global network of sister companies, enabling the company to meet even the most far reaching client needs. 

    Through ground breaking ideas, memorable product promotions, dynamic special events and increased public awareness, Harrison & Shriftman has transformed luxury brands around the world. Fresh Thinking & Flawless Execution.

     

     

    IND13

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